This small, private K-6 school requested an updated logo, new website, and letterhead.
School colors were already defined and the founding logo was embroidered on the uniforms and would not be replaced soon. The new logo incorporated the floral concept with a single color from the founding logo to ease printing costs.
The school wanted a more contemporary-looking website with movement and heavy photography. We were lucky to have high-quality photos through a school photography agency as eyes are drawn to images of real schoolchildren and not stock images. The goals of the website were informing the public on the schools programs and simplifying the recruitment and registration processes. This is a content-heavy website with 11+ pages and all copywriting was completed by Three Little Birds Design unless directly stated on the page. A school calendar was requested to better inform current parents on the weekly schedule. While a school store was developed, the client chose not to move forward with e-commerce at this time.
Letterhead was developed to provide consistency across documents as this organization heavily relies on forms.
Minor projects included email signatures for staff and flyers for specific events.